How Businesses Can Increase Word-of-Mouth
Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses.
In other words, how can you turn your customers into word-of-mouth marketers for your local business? It's an important method of customer acquisition for businesses to master because those customers are, to put it plainly, wicked cheap; no marketing costs get expended to bring them in, and any sales efforts are typically minimal when accompanied by the rousing recommendation of your business from the customers' friends. So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.http://blog.hubspot.com/blog/tabid/6307/bid/33178/How-Businesses-Can-Increase-Word-of-Mouth-Recommendations-Data.aspx
The Secret Science Behind Big Data And Word Of Mouth
Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science behind it. Social media gurus always preach that no one talks about boring products or boring ideas. So you would think that more interesting products and brands get talked about more. Surprisingly, they don’t.
Startups live and die by word of mouth. Whether it’s a new website, a revolutionary recruiting service, or B2B play, consumer awareness is always low at the beginning. No one realizes you exist, so you have to get the word out. But most new ventures don’t have a big advertising budget. They have to grow organically: Get existing customers or fans bringing in new ones — one at a time.