Geissele Automatics – Super Dynamic Combat Trigger (SDC)
Geissele Automatics is well known for highly reliable, fantastic-feeling triggers for the M4 and AR15 family of weapons. With their flat-faced “Super Dynamic” series, these look nothing like the standard triggers that we are all used to seeing in our weapons. I’ll point out that I use a Geissele SSA trigger in my duty weapon, and have for several years. It’s a trigger that breaks clean, and that I don’t bother lubing or playing around with. My SSA has 10,000+ rounds through it, but its been loaned more than a few times, and the actual count can only be guessed at. What can’t be guessed at is how well its held up, and how clean the trigger feels.
In looking at the Super Dynamic Combat Trigger (SDC), my largest question is how well the flat-faced trigger is going to feel. I’ve shot enough 1911s with similar triggers that I didn’t expect to dislike it, which is why I grabbed a handful of other people to jump in on our testing. What was the general feeling for this odd-looking little beast? Click the picture to read the thoughts and comments we came up with.
Satechi introduces Bluetooth 4.0 Smart Trigger for Canon cameras
Satechi has announced the BT Smart Trigger for Canon DSLR cameras. It’s essentially a wireless shutter trigger that you can control from an iOS device, and it utilizes the latest Bluetooth 4.0 as the wireless protocol, ensuring that you have a solid and fast wireless connection at all times, with a max range of 50 feet.
What’s perhaps more impressive is that Satechi claims that its Smart Trigger is capable of a battery life of up to 10 years, which seems almost impossible in a world where smartphones can’t even last a half-day. Either way, the Smart Trigger is compatible with a wide range of Canon cameras, including the 5D Mark III, Rebel T4i, and 60D.
Find Your Emotional Triggers on this listWhat Triggers Your Emotions?
The strengths that have helped you to succeed are also your greatest emotional triggers when you feel someone is not honoring what makes you special.
When your brain perceives that someone has taken or plans to take one of these things away from you, then your emotions are triggered.
You react with anger or fear, then you quickly rationalize your behavior so it makes sense.
10 Common--and Effective--Emotional Triggers
Once you identify the target audience for your marketing messages, you need to consider which emotional triggers you can connect to those messages. Following are 10 common emotional triggers that you can tie into your marketing messages to make the sale.
1. Fear: Fear is an emotion that can be used in a wide variety of marketing messages. Insurance companies often appeal to the emotion of fear with messages like "Don't get caught with too little insurance."
2. Guilt: Consumers are easily affected by messages that trigger emotions of guilt. Nonprofit organizations use the guilt trigger effectively in copy such as "Don't let them suffer anymore."
3. Trust: Trust is one of the hottest trends in marketing, and every company seems to be trying to jump on the trust bandwagon in their marketing messages. Financial companies are leading the way with messages like "no hidden fees."
4. Value: Value is another hot trend in marketing, and many promotions appeal directly to the emotional trigger of getting a good deal. For example, promotional messages that say "If you find a better price for the same product, we'll match it" are effective in piquing feelings related to value.
5. Belonging: Few people truly want to be alone. Human nature dictates that most people want to feel like they belong to a group, and customers often purchase products in an attempt to feel part of a specific group. Many companies effectively appeal to consumers' desires to belong, using copy like "You're part of the family."
6. Competition: The old adage of keeping up with the Joneses is an adage for a reason. Many consumers are affected by a competitive desire to feel equal to or better than their peers. Copy like "Make them drool" is a great example of a message that elicits feelings of competition.
7. Instant Gratification: We live in a world where people expect instant gratification in all aspects of their lives. Messages that cater to a sense of urgency are well-received by consumers who already desire instant gratification. Use words like now, today, in one hour or less, within 24 hours, and so on to appeal to the emotional trigger of instant gratification.
8. Leadership: A lot of consumers want to lead the way in trying new products, and this audience responds strongly to marketing messages that appeal to their feelings related to leadership. Messages that make them feel like they're first or in control are powerful for this audience. Phrases such as "Be the first on your block" effectively appeal to the emotional trigger of leadership.
9. Trend-setting: Many consumers want to feel cool or trendy, so appealing to those emotions in copywriting is fairly standard. Variations of "all the cool kids are doing it" are commonplace in copywriting and can be used to market a wide variety of products and services to an even wider audience. The famous Gatorade ad featuring Michael Jordan and the copy "Be like Mike" is a perfect example.
10. Time: In the 21st century, people are busier than ever. As such, they desire more free time to pursue personal interests, spend time with family and friends, and so on. Marketing messages that appeal to that desire for more free time are extremely effective, such as "Cut the time it takes to vacuum your house in half."
There are many emotional triggers that you can use to evoke feelings among your target audience and move them to action through your marketing messages.
Read more: http://www.entrepreneur.com/article/205240#ixzz2kijlkmPn
I was talking with a group of managers at a recent seminar I was facilitating, when in the middle of a discussion about applying emotional intelligence and neuroscience to management and coaching, one of the managers asked, How do I communicate with someone who is irrational?”
The question triggered the topic of this post. I asked myself, how would I use neuroscience and emotional intelligence to coach this person and address his question? I assumed by his facial expressions, tone of voice and body language that he was emotionally triggered and that’s my logical starting point. http://mindful-matters.net/2012/11/27/unraveling-emotional-triggers/