Using Print To Retain Customers
According to Pareto’s principle, 20 percent of customers provide 80 percent of business. Therefore, businesses should focus on retaining every customer they have. A study by Harvard Business School revealed that not only does it cost less to service loyal customers, the purchase volumes of these consumers also increase. Entrepreneurs should use inexpensive commercial printing to generate impressive profits.
If a company wants to increase their sales in the long run, it must work towards attracting customers and retaining them. A successful and profitable company is one that knows how to set its priorities right. Customer satisfaction should always be the first priority and retention of customers should be the ultimate goal in order for sales to be increased.
The first stage is Exposure. Here you expose suspects to your products and services and turn them into a prospect. Next is the Adoption stage. Getting your prospect through the sales process and consuming your product or service is the goal. The last stage is Retention.
Bain and Company research established that it is 10x more costly to acquire a new customer than retain an existing one. So naturally, you wish to retain customers and turn them into advocates.
Advocates will pay more, buy more, provide useful input on products and services, and insulate you from the effectiveness of competitor’s price promotions. Properly enabled, advocates also influence like minded individuals and expose them to your brand. Because of this, it is important to continue to build the relationship.
Tweak family recipes to retain weight
Family matriarchs often covet secret family recipes that have been handed down from generation to generation. "My grandmother had some of the best recipes," said Vivienne Halpern, MD, a member of the Society for Vascular Surgery. "Yet, I know if she were with us today, she would adjust those recipes to provide her family with healthier meals."
Big Brother to retain eye icon
'Big Brother' will keep its famous eye icon when it switches to Channel 5.
The broadcaster and Endemol UK have decided the iconic motif - which has been used since the reality TV show was launched in 2000 - will be kept in place, with designer Daniel Eatock set to create a new twist on the standard eye when the series hits screens later in the year.