Is Internet Marketing Really a Whole Different Ball Game?
Does online marketing really work differently than offline marketing and what that may mean for you as an internet entrepreneur.
In the end, I have tried my best to conclude that Internet marketing isn’t different than offline marketing; the general principles are the same. However, for an entrepreneur, online marketing is a safer and surer way to go – provided that they treat their online business with as much care as they would if they had an offline business.
Why Project Management 2.0 Is a Different Ball Game
At the PMI Global Congress that I attended in October, I met many project management practitioners. Some of them asked me about my views on Project Management 2.0. One of the questions was “How is Project Management 2.0 different from what many organizations have today?”
I decided to summarize my answers and came up with a short list of key factors that distinguish (differ) Project Management 2.0 from traditional project management.